Tuesday, February 12, 2013

Webinars for Better Business


Schedule

Upcoming Webinars
February is all about building a better business! Whether it's using an NAHB designation to increase your profile, or learning the cost of running your business, you're guaranteed to learn something that you can apply immediately!
Webinar Rewinds
To view a list of past webinars, please visit the Webinar Rewind page.
The Source for Quick CEs
If you hold an NAHB professional designation, each webinar counts for one hour of continuing education credit.

February Webinars
Branding Yourself and Your Business Using Your NAHB DesignationFeb. 13, 2:00-3:00 p.m. ET
Business Improvement series
You’ve earned a NAHB professional designation … now what? The next step is getting the word out. Branding is the best way to separate yourself from your competition. Whether you are a CAPS, CGB, CGP, CGR or hold another designation, NAHB has created a wide range of resources to help you market and promote those letters. In this webinar, FREE to NAHB Designation holders, we’ll show you how to take advantage of affordable and easy-to-use tools and get noticed. You’ll also hear directly from experienced industry pros who have built their personal brand through their NAHB designation and are currently using it to expand their business.
Presented by NAHB Education

NAHB Remodelers Cost of Doing Business Study
Feb. 20, 2:00-3:00 p.m. ET
Economics & Research series
The NAHB Remodelers Cost of Doing Business Study is one of the most important business management tools remodelers can use. The study is based on a nationwide survey of remodelers. Using candid answers about annual revenue, cost of sales and operating expenses, as well as company assets, liabilities and equity positions, NAHB calculates average gross and net profit margins as well as critical financial ratios for remodeling professionals nationwide. Results will be analyzed by region of the country and business model (general remodeler versus design-build remodeler). Speakers will discuss the important metrics presented in the study, why remodelers need to understand them, and how they can use them to gauge the health of their operations.
Presented by NAHB Remodelers

March Webinar   
What Do Home Buyers Really Want?Mar. 6, 2:00-3:00 p.m. ET
Economics and Research series
Many in the industry are wondering about what home buyers really want and will not give up in today’s market, as well as which features they are ready to leave behind in light of current economic realities. Based on the 2012 NAHB study “What Home Buyers Really Want,” speakers will analyze the most current data on buyer preferences so that NAHB members can deliver the home (and community) that today’s buyers want and are willing to pay for. Real-world examples, imagery and drawings of the findings will also be presented.
Presented by NAHB BuilderBooks

Secrets of Selling to the Multicultural Home Buyer - Registration Opening Soon!
March 13, 2:00-3:00 p.m. ET
Sales and Marketing series
More than one-third of all Americans are minorities and those numbers are growing at an exponential rate. The good news is that buying a new home is one of their highest priorities; however, to get your share of this huge and expanding market, you must become aware of the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others. Find out why they don't necessarily want to work with a salesperson from their own culture, how to overcome their objections and how to deal with culturally-based beliefs. Learn to build positive long-term relationships with multi-cultural customers and get referrals that will increase your profits and dramatically cut marketing costs.
Presented by Professional Women in Building

Builders Guide to Appraisals: Obtaining Accurate Valuations on New Homes - Registration Opening Soon!
Mar. 27, 2:00-3:00 p.m. ET
Policy and Finance series
Major changes have occurred in appraisal standards and practices in the wake of housing and financial market turmoil. These shifts present major challenges to home builders in financing and selling their homes.  This program will provide information on the new appraisal landscape, help builders obtain more accurate appraisals and discuss NAHB's blueprint for appraisal reform.
Presented by NAHB Housing Finance

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